IVEM-international

The Dafang Holland Creative Village Project, China 2018 – 2020

Development of Dafang ancient village in rural China.

In 2018 IVEM was invited by the People’s Government of JinXi County to help revitalize the historic countryside and re-develop one of the many villages into an example for other villages.

Chosen strategy

Phase 1. Development of physical space of one selected village (Dafang) for adaptive re-use.

  • create a cluster of attractive and flexible spaces where Chinese and Dutch creatives from different fields can work together,
  • create a landmark building that can be used as an icon in visual marketing,
  • create overnight stay capacity in or near the village,
  • connect Dafang village to the nearby villages with a network of bicycle roads,
  • develop a visual branding concept,
  • organize cultural and creative events focussing on activities where Dutch and Chinese creatives can exchange,
  • run a national (China) and international marketing campaign, aimed at Millenials.

Dafang Village as it was in 2018

IVEM’s role

– Formulating brand and marketing strategy
– Defining and designing the visual identity
– Bringing together the required expertise and human capacity
– The (long-term) project organisation and programming

In this project IVEM closely operates with:

– The China Cultural Media Group
Next Architects, Beijing
Total Design, Amsterdam
SmartLand, Amsterdam
Linda Vlassenrood

Architecture & landscape design (September 2018 – January 2019)

Chinese documentary on phase 1

Dafang Holland Creative Village at the beginning of spring 2020

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Dafang Holland Creative Village opens up

Official opening festival, scheduled autumn 2020

  • Exposition of art installations made on location in 2019 by twelve Dutch & Chinese artists.
  • Performances (Dutch live dance music performance and live classic Chinese music performance)
  • Pop-up architecture and design exhibitions
  • Video and documentaries
  • Contemporary and classic Dance performances
  • Food exchange – Dutch and Chinese meals and snacks